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This site lushfitness.co.uk states the following, "With you every step of the way." Our analyzers noticed that the website also said " Personal Trainers are not just for the rich and famous! Lush Fitness can help you achieve your goals, with a tailored package to suit you." The Website also stated " Based in East Susex and Kent, we specialise in personal training, pilates and lower back care. Why do you need a personal trainer? Put back fun and discipline into your exercise regime. Input and expand your current regime. What we offer in brief. Exercises for non-specific lower back pain." The website's header had personal training as the most important keyword. It was followed by personal trainer, pilates, and weight management which isn't as highly ranked as personal training. The next words the site used was weight loss. lower Back Care was also included but might not be viewed by web crawlers.